It’s natural. Pro tip: The 1-2-3 formula is great for welcome emails as it makes it simple for readers to digest. We all get a ton of email in our inboxes. It is a course in itself. 10 Examples of Standout Welcome Emails 1. Use it sparingly – No more than once a month. Email marketing has become a cutthroat game. This welcome email is (almost) perfect: It quickly jumps into the … Storytelling makes your brand more authentic and relatable, so don’t shy away from using some real facts. Hey Steve, this is a great post my friend! That’s it. And ninjas are deadly. There are no clear CTAs. I appreciate it. Extremely helpful post! Read our Privacy Policy. Uncertainty is a conversion killer. So I’m really excited to reveal the six types of affiliate emails that have produced this result. We sincerely invite you to join our Affiliate Program and we are looking forward to your positive reply. Say “thank you”. I have no problems with a sales post or a sales message, but they should be surrounded but quality information. After all, your emails should always be targeted towards a specific action. It’s really up to you. Your welcome email can include all these elements, or … This is a fantastic in-depth post! Here’s Pinterest’s welcome email (this one is great! This story introduces you to the everyday life of a committed designer who came up with the idea and then had his idea to become something else. I think you have outdone yourselves when creating this wonderful resources! I think the writing of my next emails will be much better ! Commercial” because it gives a slight interruption of a great email. AWESOME post, Steve. Would like to know your thoughts on that. Plus, a vibrant purple CTA button looks awesome and beautifully contrasts the overall layout. Evernote’s welcome email is short but gets all the right points across, telling you why it exists, how it will help you, and a clear CTA. Loyalty programs encourage engagement and reward your most loyal fans, all while, If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. To answer your question…10 emails a month is an average of 2.5 per week, which isn’t that much in my opinion. The site was started by Martin Lewis, a financial journalist, in 2003. Pro tip: Don’t be afraid to reveal the heart and soul of your brand: that’s what will ultimately get people’s attention. You have to very quickly, with the fewest words, sentences and paragraphs, highlight why the affiliate should read your email and join your program – tell them clearly what is in it for them. Although this welcome email is brief, all the elements are in place. In fact if you have a Twitter or blog account, I would love if you sent it to the people who follow you. It can be as simple as a line of text, or you can get creative and use images or GIFs. 1. According to Wistia, videos up to 2 minutes long get tons of engagement. Awesome post Steve, couldn’t help wondering how useful these tips are, yet they come FREE. So I’d definitely recommend learning all you can about email marketing. There’s nothing wrong with pitching products you know help subscribers. Not only have you given us the tools, you have shown us how to use them. It’s my hope that it’ll provide a decent reference for affiliate marketing. Like I said towards the end, you might want to give more content and less salesy stuff if that’s your nature. It includes clear and focused copy that’s interlaced with beautiful visuals and illustrations. One important thing to remember, open and click rates do not measure the success of your welcome email. Here’s how it would break down: This sequence has a lot of content with healthy mix of marketing. Looks great to me. The metric to measure is the conversion rate. Smart affiliate program managers understand the value of free. Below, you’ll see various welcome email marketing examples from B2C and B2B businesses that stand out. So I urge you to stop what you’re doing right now and pay close attention to this post. That’s a broad perspective, but when you think about it – there’s a lot of truth to it. What amazes me most is her book recommendations. It’s concise, clear and tells you the action you’ll need to take to enjoy the benefits of this excellent note-taking app. In fact, free trials are prevalent enough that, Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. But the real purpose of the welcome email is to move users through your onboarding process. #3- Different Style for Email– You’ll probably notice my email style is much different from the content on this blog. commercials are annoying, but there’s a reason why they work. Show your appreciation by sending a note of thanks. A welcome email is one of the first impressions your brand makes. In fact, it’s written in a very “in your face” tone. Also, the narrative makes Away’s luggage feel thoughtful and bulletproof. Mode’s welcome email starts with a clean hero image, presenting coders around a desk, with a personalized greeting on top. If you need to write to a company or business in order to become an affiliate of their product or service, you might want to make certain that you have enough content (several posts) and that it is relevant to their product or service. No credit card details required, make you fall in love with their personality, videos up to 2 minutes long get tons of engagement, Check this 4-Step Formula for More Persuasive Emails, Storytelling can make your brand more authentic and relatable, add dynamic content to your emails and push notifications, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know. The best to stand out from the crowd is to send your subscribers top-notch content on a regular basis – Emails that really help the user. The message is content-filled, but it also gives a subtle push to learn more about blogging through my affiliate link. Beneath, you’ll find some personalized stories based on the topic selection, plus top-performing stories to capture your attention and get you reading straight away. I’m proud to recommend this site and I think it provides an excellent example of how I’d go about telling my “affiliate list” about this product. Moo swears that if you use their print products, you’ll impress everyone, and“if you’re not over the moon, they’ll move mountains to make it right.”. “Let’s get sleepy” is a hilarious CTA that aligns with the copy, implies action and it’s always great to see something fresh! This will ensure the majority of viewers also reach your CTA at the end of the video. The best welcome email examples from around the web; Using these tips and examples, you’ll be on your way to creating highly nurturing and effective welcome emails for your subscribers and customers. ): The list can go on and on. From the design to the message to the tone and language, a welcome email is the sum of its parts. I really feel like I have imparted (as best I could) a lot of secrets of my marketing success in this email and the ones on my “info product” series (which I am now turning into a full blown eBook) I hope that people do use some of these methods and succeed and I am trying to give away more than enough for people to do so. Most affiliate programs are covered by a general agreement where payments will only be given to affiliates once potential and/or actual sales has already been generated. You will get your reward. It is definitely best to send a mix and tweak them for you audience based on performance. This is a great email because it covers a few techniques I’ve learned as a blogger. IKEA sends a welcome message that engages the customer in more than one way. they have made me a lot of money over time knowing how to “properly” market in emails (ie not just blasting people with ads) and I hope you and others really can use them for some gain after building up your email list. However, I wanted to say, that your blog post shows that you have spent this much time. That is why they will ultimately fail. People open email messages because it usually promises a benefit. We all like money, but you should never sacrifice the integrity of an affiliate list just to make a quick buck. Obviously you’ve had a lot of success with both approaches – what’s your opinion on the issue? I used to be pretty bad about pitching one affiliate product after another. But these promotions should only constitute 10-20% of what’s sent to a list. Next, they share an explainer video that shows everything you need to know about the product. Research has shown that welcome emails have higher open rates and click-through rates than standard marketing emails. Hopefully the examples work for people and NOT seem like I’m trying to make a fast buck, which what I worried about with this post. I’ll also include examples of some amazing welcome emails I’ve seen, the best way to automate your emails to welcome new members, and a template for you to use at the end. Yes, this is an affiliate link. Pro-tip: Make your welcome email as personal as possible to deliver content your users will value. So when I review the best welcome email examples, it’s my job to cover Starbucks. The sponsor email is nicknamed “The T.V. If you’ve been online for any period of time, you’ve encountered a version of The Billy Mays. You mentioned tweaking emails and then sending them out again after a few months – I was wondering if that doesn’t seem to deter people on your list because they’re seeing virtually the same content multiple times. Affiliate Marketing, If you’re only sending emails that make money, you will lose in the end. Customers have short attention spans. Honestly, I had no idea who Matthew Lesko was at first, but then I looked him up on Wikipedia and that jogged the memory . We typically use three ways for this: Domain tools. This welcome email keeps you focused with a minimalistic and clean design. They use awards to prove the quality of their products and earn your trust. A mix of the strategies works but I feel the content email is the money one, separating the pros from the amateurs. This PDF was included to have available whenever you write an email. Just perfect. And it sounds like a strong warranty to me. ‘Award-winning customer service’ sweetens up the deal – when you treat yourself to Moo’s products, you’ll be served by over-achievers and trust you’ll receive an experience above expectations. As a result, I write my headlines either to show the benefit the subscriber will receive OR to create enough curiosity to make them open the message. So check out these welcome email examples and best email subject lines for more inspiration, and send an email that’ll boost your overall email engagement and build connections with email subscribers by using these 6 tips to craft the perfect message. Ninjas are quick. One thing that’s missing here is a second CTA button located at the bottom of this welcome email – So you don’t need to scroll back to start meditating. UGmonk welcomes you with a short note from the founder, Jeff Sheldon, and an interview-style video that feels personal. 2. Like I said in the introduction, this is the exact mechanisms I use to make money. Install Evernote on your phone today”. They know exactly how to use online channels to make you fall in love with their personality. Thank you so much! Only send this message when you have two things: 1- A list that trusts your recommendations and 2- A product that’s exceptional. 3.1 1. Glad you liked it. I also liked the “Perfect Affiliate Marketing Email Sequence” part. Use heads, subheads, bullets, and other tactics to communicate quickly. #7- Not Perfect Emails– To keep from going crazy, I didn’t spend hours writing these emails. It’s just a matter of trying to find the right balance of giving the freebies. In addition, I’ve carefully woven in three recommendations for the Blog Success program. Now I’m not trying to sound preachy. The three following sections guide you through Grammarly’s basic features to help you get started and gain value quickly. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. They often require their affiliates to login, search around the affiliate dashboard or panel to find the link they need to use in order to get appropriate credit for referring customers. About 50% of the time, you can find their email that way. Pro tip: Develop a friendly consistent tone-of-voice across all your communications to make your brand engaging and memorable. While this welcome email subject line makes it immediately feel like you belong here, the opening statement helps establish the brand as human and caring, with a greater good and purpose. A successful email list combines quality content with mechanisms that create income. If you are an affiliate marketer looking to promote a product through email templates, this is the article for you. , Subject line: You’re part of the family now. All you have to do to get there is to click to find your perfect car. I’m really enjoying the blog, you put a lot of great content up here and your effort shows. #5- Introduce Curiosity in Subject Lines– The third thing you’ll notice is my subject lines are designed to tease the reader. You probably guessed that. Welcome to Starbucks Rewards. A key thing here is that you can relate to Jeff and the story behind the brand, so it builds a connection and likeness for the user. After that, the site owner will follow-up with a prospect and sell them on the benefit of purchasing a product. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Of course, you’ll want to tweak subject lines and body copy to optimize conversion. Matthew Lesko is only an American phenomenon. Mostly this is due to the fact that it’s way too easy to reverse engineer my affiliate site. A good affiliate list is built around a lot of quality content. A creative welcome email design by Moo grabs your attention with a fun picture and a fresh color combination: green, blue and yellow. Especially if you’re sending them links to GOOD content that doesn’t have a sales pitch. So you should use caution when implementing these techniques with a blog. 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